Atlanta Job Bank


The Atlanta Job Bank

The Atlanta Job Bank
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I`d Like the World to Buy a Coke

I`d Like the World to Buy a Coke
When Roberto Goizueta fled Fidel Castro's Cuba in 1960, he had just $200 in his pocket atlanta job bank and 100 shares of Coca-Cola stock in a New York bank. He also had a job at the Coca-Cola Co. By the time he died in 1997, the Coca-Cola chairman was worth $1 billion atlanta job bank and had transformed Coke from a doddering giant into one of the world's most successful atlanta job bank and admired companies. Under his leadership, Coke's stock price jumped 3500 , the company tripled in size, atlanta job bank and it controlled nearly half of the world's soft drink market. Just who was Roberto Goizueta? He was the chemical engineer with no marketing background who vaulted to the top of the world's greatest marketing monolith. A results-oriented taskmaster, he turned Coke upside down by declaring there would be no sacred cows at the tradition-bound company. Two of his biggest career moves-New Coke atlanta job bank and Coke's purchase of Columbia Pictures-were disasters that he converted into triumphs. Unloading assets, reinventing Coke's finances, atlanta job bank and marching into new markets around the globe, Goizueta transformed Coca-Cola into a new kind of company: the brand-marketing powerhouse. For Goizueta, the words Coke Is It were more than just a marketing slogan; they described a corporate strategy. Goizueta became a hero to his fellow chief executives, to Coke's stockholders, atlanta job bank and to Coke drinkers around the world. His controversial $81 million payday for 1991 made him one of the highest-paid chief executives ever. But, until now, little has been known about the man. I'd Like the World to Buy a Coke takes a candid look at the life atlanta job bank and career of one of the longest-serving atlanta job bank and highest-paid chief executives in history. Author David Greising, the Atlanta bureau chief of BusinessWeek, interviewed dozens of top executives atlanta job bank and close friends, reviewed a trove of correspondence atlanta job bank and corporate records, atlanta job bank and drew from previously unpublished interviews with Goizueta atlanta job bank and other key players to tell the Roberto Goizueta story as it's never bee Copyright (C) Muze I
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Bank of America Plaza (Atlanta) - Bank of America Plaza

Wachovia Bank of Georgia - Located in downtown Atlanta, Georgia, and built in 1966, the Wachovia Bank of Georgia building was constructed when the bank was known as First National Bank of Atlanta.

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